Networking—some people love it, others avoid it. But no matter where you stand, one thing is certain: networking is a game-changer for business growth. At The Business Growing Place, we’ve worked closely with Generac dealers and understand the unique challenges of building a strong network in the service industry. The right connections can open doors to new opportunities, steady referrals, and valuable business insights that make a real impact.

So, what is networking really about? It’s more than just handing out business cards, it’s about exchanging ideas, learning from others, and building meaningful business relationships that help you and your peers succeed. Whether in-person or online, networking can significantly influence how your business grows.

The Two Main Types of Networking Groups

Not all networking groups function the same way, and knowing which one suits your goals is key.

Exclusive Chair Groups: Quality Over Quantity

Groups like BNI (Business Networking International) operate on an exclusive chair system, meaning only one person per profession can join each group. If you’re an electrician, for example, no other electricians can join that chapter.

So, Why Join an Exclusive Chair Group?

• Stronger Relationships – Fewer members mean more opportunities to build deep, trust-based connections.
• Higher-Quality Referrals – Since there’s only one of you in the group, members naturally think of you when a referral opportunity arises.
• Regular Meetings – Typically, these groups meet weekly, keeping you accountable and engaged.

For Generac dealers, these groups are excellent for growing a referral network and securing steady business leads. The more members trust you, the more likely they are to send work your way.

Non-Exclusive Chair Groups: Broad and Expansive

Chamber of Commerce, Rotary Clubs, and Networking In Action (NIA) groups work differently. These groups allow multiple businesses from the same industry, meaning you may meet several roofers, electricians, or HVAC professionals in a single event.

So, Why Join a Non-Exclusive Chair Group?

• Larger Reach – More members mean greater exposure for your business.
• Advertising & Sponsorship Opportunities – Many chambers allow you to sponsor events or get featured in newsletters, increasing your visibility.
• Leadership & Volunteering – Getting involved in committees can help you stand out and build credibility.

These groups may not have the same focused referral dynamic as exclusive chair groups, but they are fantastic for exposure, partnerships, and business development.

The Hidden Value of Networking: Beyond Referrals

While many people think of networking purely for referrals, the truth is, it offers so much more:

Knowledge & Business Growth

• Meet accountants, attorneys, and business experts who can help you navigate challenges.
• Gain insights from other business owners about what’s working (or not working) in their marketing, operations, or sales strategies.

Mentorship & Support

• Surrounding yourself with like-minded professionals means having a built-in support system.
• You’ll learn from others’ mistakes instead of making them yourself!

Unexpected Business Opportunities

• Strategic partnerships and collaborations often happen naturally through networking.
• The right connection can lead to a major business breakthrough.

Is Networking Worth It? ABSOLUTELY!

At The Business Growing Place, we’ve seen firsthand how networking helps Generac dealers expand their reach, create lasting relationships, and increase revenue. The more involved you get, the greater your return.

If you’re unsure where to start, just show up. Attend your local Chamber of Commerce event, explore BNI, or join an industry-specific group. You never know—you might meet a new mentor, business partner, or a connection that takes your business to the next level.

Let’s Take Your Networking to the Next Level!

Feeling overwhelmed? Not sure where to start? Join me live every Thursday at 1:00 PM CT in our Powering Profits Facebook Group where we break down networking strategies, answer your questions, and help you build relationships that drive success.

Click here to join the Powering Profits Facebook Group!

Networking isn’t just about who you know—it’s about who knows you. Let’s grow your business together, one connection at a time!