Hello Generac Partners!

As we approach the end of the year, it's time to ask yourself: where are your Co-Op dollars? If your balance isn’t zero yet, you could be missing out on valuable opportunities to grow your business and enhance your brand. At The Business Growing Place, we’ve worked closely with Generac dealers to help them maximize their resources, and these strategies can work for any service-based business looking to make the most of their Co-Op funds.

Here are some practical tips to help you spend your remaining funds before they expire.

Focus on Generac Preferred Vendors

At this point in the year, your best bet is to work with Generac preferred vendors. These vendors don’t require pre-approval, making it faster and easier to submit orders that align with Generac’s guidelines. Generac’s preferred vendor list includes excellent options that can meet a variety of business needs.

Spotlight on BSN

One vendor we highly recommend is BSN, a trusted partner we’ve used ourselves with fantastic results. BSN offers a wide range of customizable products that are perfect for promoting your brand. While delivery times may vary during the holiday season, placing your order and paying for it now ensures it can be submitted before the deadline.

Here are some top picks from BSN:

• Basic T-Shirts: Co-branded and ideal for installers or giveaways at trade shows.
• Hooded Sweatshirts: Perfect for cold weather and great for staff apparel or casual Fridays.
• Insulated Cups: Think high-quality "Stanley-style" cups that are practical and popular.
• And More!

Ordering from BSN is simple, and their team is ready to help you find the best products for your budget. A quick tip: share your spending goals with your representative, and they can recommend tailored options to help you make the most of your Co-Op dollars.

Explore Generac’s Own Offerings

Another excellent option is the SPROUTLOUD/MOD (now known as Ansira) section of your Generac dashboard. These materials are pre-approved, covered at 100%, and designed to enhance your marketing efforts.

Here are a few standout options:

• Appointment Reminder Cards: Keep your customers engaged and organized.
• Custom Flyers: Share information about your services in a polished, professional way.
• Service Hang Tags: A small touch that leaves a big impression.
• Trade Show Displays: Eye-catching materials to draw attention at events.
• And More!

These resources are perfect for boosting your brand’s visibility and professionalism while staying within budget.

Don’t Let Your Funds Sit Idle

Unused Co-Op dollars are a missed opportunity to invest in your business. We’ve seen time and time again how utilizing these funds strategically can make a significant impact on branding, customer engagement, and overall business growth—not just for Generac dealers, but for any service-based business like electricians, plumbers, roofers, or HVAC technicians.

Join Our Co-Op Workshop!

Feeling overwhelmed or unsure about how to use your Co-Op dollars effectively? Join our Co-Op Workshop to create a plan for 2025 that ensures you’re maximizing these valuable resources.

Sign up today: Biz Growing Place - Generator Dealer Exclusive

FREE Live Q&A

Still have questions? Join us for a FREE live Q&A on this blog topic this Thursday at 1:00 PM CT. Bring your questions, and we’ll help you develop a clear path forward.

Join the Q&A here: Powering Profits Facebook Group

Why Trust The Business Growing Place?

We specialize in helping service-based businesses like yours get organized, grow their brands, and achieve their goals. With years of experience working with Generac dealers, we’ve developed strategies that deliver results. These same principles work across industries—whether you’re in HVAC, roofing, or plumbing, we can help you leverage your resources effectively.

Don’t let your Co-Op dollars go to waste. Take action now and set your business up for success in the year ahead.

Contact us today to learn more about how we can help!

Rebecca Dahlberg
713.909.4282
[email protected]